A sparkling celebration in Amboise: the tenth edition of the Salon des Bulles enchants two days of festivities
Amboise is preparing to vibrate to the rhythm of effervescence with the tenth edition of the Salon des Bulles, a must-see event in the calendar of sparkling wine lovers. For a decade, this event has brought together enthusiasts, producers, and novices for a weekend rich in discoveries and conviviality. In 2025, this event will establish itself as the flagship summer celebration in Touraine, blending gastronomy, artisanal know-how, and authentic terroirs. Two days where palates marvel at a diversity of sparkling wines, ranging from classic champagnes to small organic productions, including distinctive ciders and perries.
This fair is not limited to tasting. It also reveals a world where history, local culture, and ancestral production methods cohere in harmony. The idea is to showcase the richness of festive wines, often associated with moments of sharing and celebration. The town of Amboise, in the heart of the Loire Valley, offers an exceptional setting for this event, blending historical heritage with modern winemaking. The tenth edition confirms a growing trend: promoting natural and respectful local products, reflecting a lasting commitment and sincere passion.

The Bubble Festival: a social and gastronomic gathering in the heart of Amboise
During this annual festival, visitors are welcomed into a space where conviviality rhymes with discovery. A festive atmosphere envelops the Salle de la Charpente, a historic venue transcended by the event’s modernity. The program spans two days, with a wealth of surprises offered by more than twenty producers from all over the Loire Valley, as well as neighboring regions. The diversity of the sparkling wines presented testifies to the richness of this specialty, whose production relies on well-preserved traditional methods.
Among the highlights, the continuous tasting allows guests to test their taste buds with bubbles with varied aromatic profiles: fresh fruit, floral notes, mineral touches, and fine pearls, which pleasantly tickle the palate. A summary table highlights local producers and their expertise:
| Producer | Type of wine | Production method | Origin | Specialty |
|---|---|---|---|---|
| Les Bulles de Loire | Poqqés and sparkling ciders | Ancestral method | Loire Valley | Organic dry cider |
| ChampLuc | Vintage Champagne | Traditional method | Champagne | Premium festive wines |
| Les Échos du Terroir | Organic sparkling wines | Natural blend | Touraine | Sulfite-free wine |
| La Petite Pétillante | Farmhouse ciders | Natural fermentation | Indre-et-Loire | Artisan cider |
| Les Bulles d’Éveil | Sparkling perries | Traditional | Loire | Fruity perry |
A true immersion in a world where gastronomy plays a key role. The spotlight on local produce delights both discerning wine lovers and the simply curious, with workshops and meetings with winemakers. Regional gastronomy, showcased through relevant food and wine pairings, fits perfectly into this responsible and authentic festive atmosphere.

An anniversary edition under the banner of tradition and innovation
This tenth anniversary will undoubtedly mark an important milestone in the history of the Salon des Bulles. Tradition dictates that each edition celebrates the origins and passion conveyed by these festive wines, while introducing innovative elements to appeal to an ever-wider audience. In 2025, the new feature is the presence of a space dedicated to organic and biodynamic wines, a growing trend in French vineyards.
Producers committed to this approach present vintages that illustrate a greater respect for the environment. Biodynamics, combined with agriculture that is more attentive to natural cycles, gives rise to wines with complex and subtle aromatic profiles. Visitors thus have the opportunity to discover products made using low-intervention methods, often less well-known but equally high-quality. To explore this aspect in more depth, interactive lectures and workshops are scheduled, allowing for discussions with specialists. Their goal: to encourage more responsible and informed consumption, for example by discovering
the nuances of biodynamic wines or the benefits of organic wines in the Loire Valley . Technological innovation, while respecting the terroir, is also in the spotlight with new winemaking techniques that highlight the finesse of sparkling wines.Discover the art of celebrating with joy and wonder at our unmissable event. Gather your friends and family for a memorable experience full of laughter, music, and delicious surprises. Don’t miss this opportunity to create unforgettable memories!

The success of the Amboise fair reflects the growing enthusiasm for natural wines and artisanal productions. The Loire Valley region, rich in its iconic terroirs, sees new initiatives develop each year to promote its sparkling wines. In 2025, this momentum is accompanied by a desire to strengthen the reputation of local vineyards through various promotional and communication initiatives.
Famous flagships such as Sancerre, Pouilly-Fumé, and Crémant de Loire find an additional showcase at this event. The promotional campaign highlights innovations such as the preservation of Southwest wines and the 2025 gathering of Burgundy wines.
The international market is also beginning to take greater interest in these sparkling wines, traditionally reserved for celebrations. Networking between producers, restaurateurs, and distributors helps promote the identity of authentic local champagne, while enriching the offering with more accessible or specialized products. https://www.youtube.com/watch?v=-nnPLX8V9cU Discover the secrets of this sparkling and festive success at the tenth edition of the Bulles trade show in Amboise. This annual event is distinguished by its ability to combine tradition, innovation, and sharing in an exceptional setting. The celebration is in full swing in an atmosphere where each tasting becomes a sensory experience. The tenth edition, in particular, aims to reflect a local dynamism reinforced by the support of institutions and enthusiasts.Several essential questions arise: how to preserve quality while innovating? What are the major trends in 2025? And how can we protect this heritage while meeting the expectations of an increasingly demanding public?
🎉 What new vintages should we taste this year?
🌱 What sustainable approaches are needed for responsible viticulture?
✨ How can we evolve the culture of celebration around sparkling wines?
Throughout Amboise, this event represents a real springboard for passionate producers and for the public, curious to discover a sparkling heritage that has become a symbol of a vibrant regional identity. This festival, both festive and educational, invites everyone to celebrate the festival in all its simplicity, with exceptional products and enriching exchanges.
- Frequently asked questions about the Salon des Bubblies in Amboise
- What are the prices to attend the event?
- The entrance fee is generally €6, with a complimentary glass for tasting.
- Do I need to book in advance?
It is recommended to book online to guarantee your place, especially on busy days.
Are there workshops to learn tasting skills?
- Yes, several workshops led by experts offer in-depth knowledge of sparkling wines and food and wine pairings.
- Are the products offered exclusively local?
- The vast majority of exhibitors come from the region, but a few special guests will represent other French terroirs.
- Is it possible to purchase the wines directly on site?
- Absolutely, a sales area allows you to take home your favorites, often at preferential prices.
- Source:
- www.lanouvellerepublique.fr
